And just in case you’re not sure, can’t be bothered, think it sounds too difficult or too easy, here are some of the comments from other small business owners who have downloaded and completed the worksheet:

“Really useful to direct my focus further.”
“I didn’t realise I didn’t actually know that info until I did the exercise.”
“Super helpful to help narrow down my niche.”
“It gives you the insights that you need to target your audience.”
“Language is easy to understand, not overladen with industry jargon.”
“Focuses one to pull together, in a cohesive way, all the info they already have about their customers.”
“I think it’s important to paint a clear picture of your ideal client and this definitely gets you doing that.”
“The questions were great for envisioning my ideal client and where to find her.”
“I particularly liked the ‘what do I do now’ bit.”
“Gave me focus to keep looking forward to the next task.”