Did you know that you can retarget people (with Facebook and Instagram Ads), who have either already engaged with your business at some point?
That means you can literally target who have already taken a specific action in your business, allowing you to get personalised and laser targeted messages to those who are most likely to take the next step with you.
For example (providing you have your Facebook pixel installed), you can reach people who:
- visited your website
- read your blog posts
- viewed specific pages of your website
- interacted with your Facebook or Instagram page
- sent a message to your Facebook page
- signed up to your email list
- watched your videos
- filled in an enquiry form
- made a previous booking with you
- and so much more.
This is the power of retargeting.
Those audiences (which we call ‘warm’ audiences), have already been introduce to you and/or your photography business at some point. Whether they have interacted with your content, or even become a client in the past, they will need to be ‘spoken to’ with a slightly different message to those who don’t know you or your business (i.e. a ‘cold’ audience).
But why is this important?
Well, most people don’t book on a first visit to your website or social media pages. Chances are, your prospect will be shopping around or researching a number of photographers who fit their needs. The way YOU are going to stand out from your competition at this point is to use the power of retargeting. Using Facebook and Instagram Ads, you can encourage prospective clients to take the next steps with you as you lead them into a strategically thought-out funnel.
Simply put, you can use different content and offers depending on how ‘warm’ the audience is.
Take a cold audience and move them through each stage depending on the action they take with you.
You can use re-engagement offers for existing customers, such as ‘book another shoot for x% discount.’
Question is, who will you target and what will you say to them?