LinkedIn Marketing Case Study.
Discover how we grew our client’s LinkedIn presence by 78% and generated over 100 qualified leads, in just a few weeks.
Why use LinkedIn?
People do business with people.
What makes LinkedIn different to any other platform, is the unique ability to hyper-target your perfect audience, to build connections and generate high-quality leads to actively grow your business.
We help our clients to use LinkedIn to:
- find and connect with the people you’d like to do business with.
- use your profile to build your personal brand and thought leadership.
- build reputation and relationships with your connections.
- generate quality leads and increase conversions.
> Background.
Our client wanted to get their message on a bigger scale and generate more qualified leads for their business. Their potential clients (business owners and professionals) were on LinkedIn but our client wasn’t sure how to use the platform to its full capability as a marketing tool to reach their audience.
> Challenge.
Despite their target audience actively using LinkedIn, our client wasn’t able to stand out in a crowded space and didn’t have the time to post content regularly, actively seek new connections, and turn warm leads into clients.
> Strategy.
We used our four phases of LinkedIn monetisation: Optimise, Connect, Convert & Amplify to help them be hyper-relevant and specific, grow their network, reach their audience, generate valuable content and become the go-to solution for their prospects.
> Results.
Over 100 qualified leads generated and grew an active audience of over 2000 ideal prospects in just a few weeks, with a solid content, outreach and ads strategy that continues to attract, nurture and convert ideal clients on autopilot.
How we did it.
1 Optimise.
- Personal profile updated with every section completed.
- Visually on-brand headshot, banner and featured graphics.
- New landing page updated to reflect the personal brand.
- Tested a variety of headlines and links.
2 Connect.
- Made daily connections using advanced search and filter tools.
- Used conversation starters to elicit genuine responses.
- Built relationships in an organic way.
- Created a lead magnet to build trust and credibility.
3 Convert.
- Created four cornerstone content pillars.
- Generated content using our Explorential formula to repurpose and test ideas at scale.
- Created messaging that shifts beliefs and creates demand.
- Developed a relatable tone and genuine persona.
4 Amplify.
- Used best performing content to reach a wider audience using paid ads.
- Improved the entire sales funnel to optimise user experience (website, blog and external landing pages).
- Created audiences with layering to retarget warm audiences and reach new audiences.
- Tested and measured strategies and experimented with different content, audiences, CTAs, and creatives.
We smashed our goals.
- 6% call booking conversion.
- Over 40% acceptance rate to highly targeted connections.
- Increased qualified leads by 250%.
- Automated their lead gen system to save 10+ hours per week.
Jess understands how to really drive revenue from the LinkedIn platform and I'm getting huge value from working with her.
How you can have success with LinkedIn Marketing.
Don’t focus on personal branding, lead generation, content or ads on their own. It’s important to consider all four phases. What made this client so successful is the omnipresence we created with the positioning of the personal brand as a thought leader and authority through the personal profile, relationships, content, and ads.
It starts with understanding your ideal audience on a deep level and sharing your message in a way that resonates with them.
Content marketing requires you to be prepared to give without expectation, but you should also use the tools available to do daily personal outreach using a non-sales approach.
Like with any marketing, set clear goals and track your progress to measure the effectiveness of your activity. Be prepared to understand and analyse your data to see what content resonates with your audience. Marketing is a numbers game – you either get the results you want or the data to make decisions from.
Building a successful online presence takes time and effort, so patience is important. If you’re willing to play the long game, you’re already ahead of 99% of your competitors.
Ready to grow your audience, leads and sales with LinkedIn? Book a free LinkedIn marketing audit or get in touch to find out about working with our team today.
Fancy a free LinkedIn Marketing Audit?
It’s all yours:
Discover what opportunities you’re missing with LinkedIn and ideas for improving your current marketing activity. Simply book an appointment, fill in your details and we’ll share the findings of our audit during our call: