Let’s face it.
If you run a business, no matter what industry you’re in, you need to be killing it on social media right now in order to be heard.
It’s overwhelming to try and keep up with all the different platforms and to know which ones will work best for you, as well as decide what sort of content to post.
So here are my top tips to help you stay on track:
- Don’t try and master all of the channels available, the most effective strategy is to focus on 1 – 3 platforms, or wherever your audience is used to consuming content.
- Be consistent; all the greats share this common lesson…that consistency pays off, even when you think no-one is looking, listening or watching.
- Plan ahead; you can schedule using Facebook’s native scheduling tool, or use one of the many third party platforms (such as Buffer, Hootsuite, Meet Edgar etc).
- Decide what medium works best for the type of content you want to share and what your audience enjoys, and then choose which platforms are the best choice for hosting your favoured medium. For example, if video is your jam, there’s YouTube, Facebook Live (and Facebook Watch coming soon), and Instagram Live and Stories. Prefer visual content? Facebook, Instagram and Pinterest. For informative B2B copy, LinkedIn and Twitter would be ideal.
If you’re looking for the ultimate solution for your content inspiration…I have created a catalogue of over 130 content titles ready and waiting for you to use. Find out more and get instant access here. Or get the FREE two weeks content planner below.
The key is to understand where your target audience ‘hang out.’
And then make sure your consistently posting useful content in front of people who would benefit most. Always put yourself in the shoes of your audience. You are probably a Facebook user yourself, for example, so it’s easy to think about what you enjoy reading and start to pay attention to scroll-stopping posts that catch your eye, and then use the same principles in your own Facebook posts.
It can also be difficult knowing just what to post, when, how often, to whom, etc, and many of my clients admit that social media marketing can feel like a real burden.
So to make life a little easier, I’ve created 2 weeks worth of daily Facebook post ideas as well as a free content planner.
So save time and use them to help you get inspired to plan and schedule your social media activity. Download the full two weeks plus a free content planner to print.
Share expert advice that is relevant to your company and followers, or correct a myth related to your industry.
Inject a bit of personality into your page. Try memes, gifs, phrases, photos, cartoons, anything to make them LOL!
Share news about your business, an upcoming event or relevant information about your industry.
Just-for-fun, fill in the blank, caption competition, or a quiz. Think of something that will encourage engagement and shares, being mindful of Facebook’s engagement bait penalty.
5. Email Marketing
Every business should be using email marketing. Share the sign-up link on Facebook and to increase your email list.
Giveaways work well especially for product-based businesses. Offer a giveaway, discount, or coupon etc, exclusive to your followers in return for a small action on their part (e.g. like or share).
7. Behind the scenes
Show your company in action. People love to be reminded that they are buying from humans, not just a brand.