‘Placement Strategy’ Placement Strategy is just a fancy-pants way of deciding where and how you display your opt-in box to your audience, and choosing the most optimal placement to get the most quality opt-ins. In other words, promoting your lead magnet. Once you have a few ideas for a great lead magnet, you’ll need to…

The Big Picture Every business, no matter what industry or niche, should have a sales funnel in place for consistent sales and sustainable growth. And photographers are absolutely no exception. I call this the ‘Big Picture.’ Sounds complicated? I promise it isn’t. Simply think about the steps your customers take, from initially engaging with you to…

Your Lead Magnet I cannot stress enough how important building your email list is for your photography business. Building my own list has generated me revenue and opportunities I would never have had access to otherwise. Even with a small list, it can make a real impact on your business growth. As a photographer, you…

Did you know that you can retarget people (with Facebook and Instagram Ads), who have either already engaged with your business at some point? That means you can literally target who have already taken a specific action in your business, allowing you to get personalised and laser targeted messages to those who are most likely…

Photographers, are you leaving money on the table? Nail your marketing with can’t-miss strategies that will knock the socks off your competitors. Hyper Targeting Do you feel like your targeting is a bit…’loosey-goosey?’ Like you’re putting your message out to the whole world and just hoping (praying) that your ideal audience will see it and…