You asked, “can I run Facebook ads without a website?”
My answer: absolutely!!
The minimum requirement for running Facebook Ads is a Facebook business page. If you want to run Instagram ads, you also need an Instagram page connected to your business page too.
Some people have asked if they need to use Clickfunnels or Leadpages to run their ads instead of a website.In most cases, you really don’t need the extra expense. In fact, Mailchimp now have a free landing page option which you can pixel (in other words, you can track actions and optimise for form completions, if that’s your goal).
I’ve run successful client campaigns solely using their business page in the past using Messenger. You can easily build audiences using a video or a short blog-style post on your Facebook page. And then retarget those people with another ad, and so on. Value can also be delivered via Messenger – if you have a PDF lead magnet or an offer code, for example – you can send this to people through FB Messenger who become subscribers by clicking on a Messenger ad.
So it really depends what your objectives are to decide if you need a landing page or website; in other words, what you want to achieve from running ads?
Do you want to sell a product that can only be done via your website? If you want to build your email list, think about using Mailchimp landing pages, or by using Messenger to collect subscribers and emails.
If you need help deciding whether to run ads, either with or without a website, get in touch to book a free (pitch-free) strategy call.