If You're A Professional Photographer Who Is:
- Fed up of watching the phone or email waiting for new leads to come in, or existing leads to convert to bookings.
- Ready to build your email list and grow your audience of ideal customers (who are likely to convert to buyers).
- Craving a wildly successful photography business, to enable you to spend more time actually doing what you love.
Facebook and Instagram advertising is the most-effective way to reach your ideal audience and grow your photography business.
What is Ad Bootcamp for Photographers?
Designed exclusively for professional photography business owners, ‘Ad Bootcamp’ for Photographers is a BRAND NEW opportunity for those who are ready to step up and take their business growth into their own hands and harness the effectiveness of paid advertising.
Join me, Jess Brookes, in this 6 week online bootcamp especially for professional photographers, where you can learn the ins-and-outs of Facebook and Instagram Advertising. This is an intensive, high-touch group programme, meaning that you will get hands-on help from your own Ads Strategist throughout the entire bootcamp. This experience is unlike any other Ads course/programme/training.
Following 6 weeks of Ad Bootcamp, you’ll go from ‘not a clue’ about Facebook Advertising, to mastering how to set up and run your own ad campaign for your photography business. I’ll show you how to get your offers in front of your ideal customers using Facebook and Instagram Ads, and you’ll actually be implementing what you learn as we go along.
So tighten your lens cap, this is going to be one hell of an exciting ride…
COMING SUMMER 2019
Here's What We'll Cover:
Funnel Strategy
Behind every successful ad is a well-thought-out strategy. From when someone enquires to becoming a paying customer, we’ll explore and set up your funnel, as well as patch holes in your existing sales process.
In-Depth Targeting
Find out who your ideal customer is, even if you’re not sure who they are or how to find them. Then learn how to use Facebook targeting methods to reach them.
High Converting Creative
Learn the secret of high converting ad creative, how to write and design professional copy and graphics, without needing to hire a copywriter or graphic designer!
** BONUS: Drag and drop template for you to use for your own advert. **
Become Your Own Ads Manager
Even if you’re not familiar with Facebook Ads Manager, I’ll show you around the areas you need to know, what to avoid, and translate the jargon. Follow step-by-step how to find your way around and find what you’re looking for.
The Process
Step-by-step set up of your ad campaign; from choosing objectives, pixels, conversion events, optimisation. If that sounds like a foreign language, don’t worry, you’ll soon be mastering what you need to know and how to do it.
The Nitty Gritty
So you have your ad up and running…now learn what stats you need to be concerned with, how to judge success and when it’s time to scale up or down. Warning: I love data so if you want to go further with learning metrics and stats, I’ll be more than happy to oblige!
Who Is Ad Bootcamp For?
✅ You’ve tried running Facebook ads in the past, and either not had much success with them, or was overwhelmed by it.
✅ You have a small budget for ads (£10 per day needs to be affordable).
✅ You want to grow your business but understand that running ads is a process.
✅ You lack confidence or clarity when it comes to Facebook or Instagram Ads.
✅ You have a good basic understanding of a funnel and/or social media, even if you don’t have all the pieces in place.
✅ You’re a quick learner or ready to invest time to understand and get to grips with Ads Manager.
What Are Your Options?
Do nothing
FREEno action or money required
- Continue as you are
- Miss out on the targeting
- Don't leverage existing audience
Ad Bootcamp for Photographers
- ENROL BY 10th JUNE FOR £200 DISCOUNT!
- 6 weeks online training
- 6 weeks unlimited access to an Ads strategist
- Group support of other professional photographers
- Gain the confidence and knowledge to run your own ads
- LIMITED TO 20 PEOPLE
Hire an Ads Manager
£500+per month
- Set-up fee in region of £750 - £3k
- Done-for-you service for 3 months min.
- No need to get involved with the ads
- Perfect for higher budgets (ad spend £2k+)
Consider for a second, that you miss out on the opportunity to join Ad Bootcamp.
What’s the plan? Carry on as you are? Teach yourself ads from Youtube and Google? Hire an ads manager? Do nothing and hope your ideal audience will be delivered to you by the fairies..?! 😂
Let me tell you, when I was serving clients locally in the early days of my business, I knew that Facebook Ads was going to be my best shot at reaching more people with my message, and I considered and attempted each of the alternative options above. But do you know how far it got me? I spent all my spare time going round in circles with research, and my spare cash outsourcing. In the end, neither option really got me the momentum I wanted (or needed) so I bumbled along and figured I would continue to rely on word-of-mouth, networking and organic marketing. As time went by, I started to see just how lucrative Facebook advertising was for my own clients and I put into practice everything I was able to learn to get results. Eventually I decided that if I was going to take my own marketing seriously, I needed to put my money where my mouth was (so to speak). So I joined some eye-watering expensive trainings where, not only did I fast-track my ads knowledge to transfer to my own clients, but it awoke some exciting ideas and strategies for my own business model. List building, challenges, retargeting, content creation…the strength of success of all the strategies I had attempted in the past, came back to one thing. TRAFFIC. Without quality traffic, who was going to know about my offerings? Fast forward to 2019 and I’m now an ads specialist. Living and breathing Facebook ads, I’m lucky enough to work with some amazing entrepreneurs and small businesses across the world on their ads campaigns and ad strategies. Unfortunately for local businesses, the opportunity to work together is often missed as the management fees don’t justify the size of the audience and therefore the ad spend. Which is why I’ve decided to help small business owners in a different way. Ad Bootcamp for Photographers is my first group coaching bootcamp aimed specifically at photography business owners, and those who serve a specific location or local area.
Ad Bootcamp: more leads, more clients, more customers, more sales, more impact!
Your Qs Answered:
Where will the training be hosted?
The training will be hosted on a secure section of the website, which you will be able to access with your own unique username and password.
How long does the bootcamp last?
From start to finish, the Ad Bootcamp will last a total of 6 weeks.
How much time do I need to commit to the program?
You’ll need to commit 2 – 5 hours per week for the duration of the bootcamp. If course, you don’t need to take in all the training as it’s delivered, however the concept of the bootcamp is that the group goes through the training and exercises together simultaneously. That way, the content can be more responsiveness to the needs of the group.
How long will we be able to access the training?
The content will be available for 6 months – this means that you have access for an additional 20 weeks if you are unable to keep up with or attend the live trainings. Please bear in mind, however, that Facebook often changes its algorithm, policy and features – I will not be able to update training to reflect any changes after the bootcamp has ended.
Will there be a Facebook group for the program?
Of course! You will have access to a private Facebook group as soon as it is open ahead of the bootcamp start date, and where there will be regular Q&A posts related to the trainings, as well as additional live content.
Can I get personalised help with my ads?
I will be available for the entire duration of the bootcamp – both in the Facebook group and via Messenger. There will also be other ad strategists admins in the group, who can answer your queries during the 6 week bootcamp.
I'm not very techy. What if I struggle with the content?
I aim to break down the technical part of the training to simplified instructions. If you still struggle and need additional support, you can book a power hour with me for £95 where we can share screens in a private online meeting, and you can have 90 minutes focussed guidance to get you unstuck.
What happens if I still need help when the bootcamp finishes?
There will be plenty of opportunity to ask questions and feedback throughout the 6 weeks, but if you are still stuck or need help after the bootcamp ends, you can book 1:1 sessions with me – prices start at £95 for a 90 minute online coaching session.
How much should I spend on Facebook and Instagram ads?
What you are prepared to spend on your ads is entirely up to you. However, I recommend budgeting £10 per day to be able to run ads to build your audiences. The outcome of the conversions will be down to your personal sales skills, however I will give you all the tools and advice you need to be able to reach your ideal prospect.
I've not been a photographer for very long - is this bootcamp right for me?
I recommend that you have your insurance and some experience under your belt before investing in Facebook and Instagram ads. In the early days of business, it is more important to build your portfolio, confidence and reputation organically. Once you have some structure in place and a proven concept, you will be ready to start generating leads using ads.