You may have heard the importance of naming your images for Google, or having the right alt text. But what do these mean, why is it important and what’s the best way to do it?
1 IMAGE NAMES: Google (and other search engines) is reading the data on your images from your website – it can’t view the picture as such to see what’s in it, so the first thing to do is give it an accurate name and some context. So here are a couple of examples:
Use ‘dozen-red-roses.jpg’ instead of ‘21032018.jpg.’
Use ’12roses.jpg’ rather than ‘IMG5126574.jpg.’
The key is to keep it short, unique, descriptive and accurate.
2 ALT TEXT: There is also the option on your website platform to enter alt text – the purpose of which is to show the alternative text of an image in case the page doesn’t load, for example. So use the alt text to tell Google what the photo is. You may see it as an option within WordPress image library, or alt=’text here’
A good example would be “bouquet of twelve red roses in a vase.” Aim for keeping the number of words under 10, and don’t ‘stuff’ keywords in. Make it descriptive but also connected to the content on the page where it features. This will help your page rank for those keywords too, and vice versa, so keep it all relevant.