BRANDING:bringing ideas to life
What is Branding?
Branding isn’t just a logo. It goes beyond and beneath the colours, names, typeface or icon of your logo design which represent your company and it sets you apart from the competition. Branding incorporates the full visual and intangible experience that your business presents – it is a feeling as well as a look which, if implemented correctly, can be your biggest marketing asset.
Why should you care about Branding?
Your brand is your tag, your image, your language and your tone. Your company’s brand reflects how it is portrayed. Think of some of the big global brands, and you instantly conjure up an image of the ethos and nature of the company which owns it. Your brand will speak to your target audience, which is why it is so important to have both your brand and your customer aligned. If you get your branding wrong, it will adversely impact on your bottom line. But get it right, and you will create magic and be ahead of your competitors.
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