bringing ideas to life

What is Branding?

Branding isn’t just a logo. It goes beyond and beneath the colours, names, typeface or icon of your logo design which represent your company and it sets you apart from the competition. Branding incorporates the full visual and intangible experience that your business presents – it is a feeling as well as a look which, if implemented correctly, can be your biggest marketing asset.

Why should you care about Branding?

Your brand is your tag, your image, your language and your tone. Your company’s brand reflects how it is portrayed. Think of some of the big global brands, and you instantly conjure up an image of the ethos and nature of the company which owns it. Your brand will speak to your target audience, which is why it is so important to have both your brand and your customer aligned. If you get your branding wrong, it will adversely impact on your bottom line. But get it right, and you will create magic and be ahead of your competitors.

  • Brainstorming: think about your audience, your product/service, and your market position, and what you'd like to achieve.
  • Discuss visuals from colours, typography, wording, vocabulary, styles and imagery.
  • Initial concepts designed.
  • Revisions (usually 2 or 3 rounds) will be made through to final design.
  • Once you're happy with the finished design, we'll advise on how to implement your brand consistently across the marketing spectrum.

Costs will vary depending on the type of branding and logo required. From a simple logo (approximately £50), to a more complex branding solution up to £500. You'll own all the rights and receive your final design(s) in a variety of formats at no extra cost.

  • "Our new programme now has a brand that fits our objectives perfectly."
  • "I gave Jess very sparse ideas and it's like she took the ideas straight out of my head."
  • "JAB saw my vision turned it into the perfect logo."

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